We have been present at the 29th edition of the Valmont Barcelona Bridal Fashion Week (VBBFW). We have participated in the installation of 120 rigging points that have helped with the lighting of the exhibition space. In total 150 lights have been installed, distributed in the main walkway and 215 exhibition stands.
The real challenge for Expo-Rigging has been the dismantling of the fair, since in a single night the pavilions had to be prepared for the assembly of the Barcelona Automobile Trade Fair. Our riggers have managed to dismantle the 120 rigging points of the Valmont fair and in less than 24 hours they have been able to install more than 621 rigging points for the Automobile Show.
The Valmont Barcelona Bridal Fashion Week, held in the Montjuïc venue of the Fira de Barcelona, is one of the most important international bridal fashion events. It has been distributed in 3 pavilions and with a total exhibition area of 34,300 square meters.
During four days, more than 900 designs from 36 prestigious national and international firms were paraded. In addition, the event had a trade fair where 429 fashion brands showed the latest bridal novelties, eveningwear and cocktail dresses.
In total, more than 22,000 people from 88 countries attended the event and more than 1,300 key buyers were present. In addition, there was extensive media coverage by journalists and digital influencers from around the world.
Spanish bridal fashion parades firmly around the world. With a turnover of 860 million euros and standing out as the second exporting country after China, it reaffirms its role as a world reference. Even so, internationalization, combined with the full adoption of online and experiential strategies, will be key to the success of brands in a shrinking domestic market and the unavoidable adaptation to Millennials brides and the arrival of Generation Z.
These are some of the conclusions of the study commissioned by Valmont Barcelona Bridal Fashion Week to IESE professor, José Luis Nueno. With a global turnover of 860 million euros, the bridal gown sector confirms its undeniable relevance in Spain. If you add to this figure the weight of the set of accessories and party dresses and footwear, the overall turnover of Spanish bridal companies would reach 1,350 million euros, 105 million more than in 2016.